👉 Retail Strategies and Omnichannel Engagement Frameworks 👉 Beginner’s Guide to Omnichannel Marketing for 2021 Since then, every year, Spotify users look forward to their Spotify Wrapped stories, while non-Spotify users (like me) feel excluded. This helped Spotify introduce a cascading Flywheel effect by enticing new users to download and use their app for longer. In 2017, Spotify launched Wrapped as a successor of the ‘Year in Music’ campaign, intending to create FOMO (fear of missing out). Learn how Spotify introduced a cascading Flywheel effect by enticing new users to download and use their app for longer.Spotify’s mobile app downloads increased by 21% in the first week of December.Spotify Wrapped induces competition amongst its users organically.
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